Dairy farming is an old and important part of rural life in India. In almost every village, we see families keeping cows and buffaloes for milk. Many people depend on milk to earn money. But these days, even after working hard, many dairy farmers are not getting a good income. Why?
Because they give milk to agents or local dairies who pay very less. These agents earn more, and the farmer gets very little. Also, payment is delayed, and sometimes milk is wasted if it is not sold on time.
However, things can be different if the farmer sells milk and milk products directly to the people who drink them, without any agent or third person. This is called direct selling, and one small dairy farm tried it. Within one year, their income became double!
In this article, I will tell you their full story step-by-step in a simple way. If you are a dairy farmer, you can also follow this idea and earn more from your milk.
What is Direct Selling?
Direct selling means giving your milk and milk products directly to the customer, without giving it to any agent, shopkeeper, or dairy. You talk to your customers, take orders, and deliver the milk by yourself or with some help.
In this way, you can:
- Fix your own price
- Keep full income
- Build trust with customers
- Sell ghee, paneer, curd, and butter at good rates
- Use mobile phone, WhatsApp, or platforms like FARMER NEAR ME to sell online.
The Beginning: A Small Farm with Simple Start
The story is of a farmer named Ramesh from Karnal, Haryana. He had 10 desi cows (Sahiwal and Gir) on his farm and got around 80 to 90 litres milk every day.
Before Direct Selling:
- He gave milk to a local agent at ₹35–38 per litre
- No control over price or quantity
- Payment was delayed by 7–10 days
- Sometimes milk was wasted
- Low profit, so he could not grow his farm
Even though the cows were healthy, and the milk was clean and pure, Ramesh was not getting enough income.
The Turning Point: A New Idea
Ramesh’s nephew, who was in college, told him to try selling milk directly to people. He had seen videos of farmers from other states doing the same and getting better income.
So, they started with very small steps:
- Bought 20 glass bottles
- Wrote labels by hand
- Gave small pamphlets in nearby houses
- Used WhatsApp status and messages to tell people
What Happened After 3 Months?
Just after 3 months:
- They got 45 regular customers in the town
- Sold milk at ₹55 per litre
- Started making ghee and paneer in small quantity
- Monthly income increased from ₹84,000 to ₹1,30,000
Let’s understand clearly how they did it.
Step-by-Step Method to Increase Dairy Income
Step 1: Home Delivery of Milk
Every morning, milk was delivered between 5:30 AM and 8:00 AM.
- Used glass bottles which customers returned the next day
- Milk was clean and fresh — no plastic
- Delivery area was only within 10 km
- Customers paid monthly or weekly
Because of this, people started trusting the farm and stopped buying packet milk.
Step 2: Use WhatsApp to Talk with Customers
Every customer was added in a WhatsApp group. They sent regular messages like:
- “Milk delivered today at 6:00 AM”
- “We will have fresh ghee this Sunday”
- Pictures of cows and how milking is done
This made customers feel close to the farmer and trust the quality.
Step 3: Make Products Like Ghee and Paneer
Milk can spoil if not used in 1 day. But ghee and paneer can stay for many days. So they made:
- Bilona ghee (₹1800–₹2200 per litre)
- Paneer (₹380 per kg)
- Curd in clay pots (₹60 per litre)
- Butter and buttermilk
These items gave more money than raw milk.
Step 4: Tell Your Story
Instead of saying “We sell milk,” they said:
“We are a small family farm. Our cows eat natural food. We milk by hand. We don’t mix water or use chemicals.”
This simple way of telling the truth made people feel safe to buy.
They made small stickers and printed their farm name and phone number.
Step 5: Sell Online on FARMER NEAR ME
After some time, handling orders on WhatsApp became difficult. Then they made their online store on FARMER NEAR ME — a platform for farmers to sell directly.
Here, they:
- Showed all milk and products with price
- Got online orders easily
- Received orders from nearby towns also
This helped them grow faster without any extra cost.
Income Before and After
Also, there were no late payments or milk waste.
Why This Worked So Well
Let us understand why this method gave such good results:
1. More Earning per Litre
Instead of ₹35–₹38, they earned ₹55 per litre.
2. No Waiting for Payment
Customers paid in advance or on time.
3. Regular Customers
People liked the milk and did not go anywhere else.
4. Extra Products, Extra Money
From the same milk, they made ghee, paneer, curd, and earned more.
5. Freedom from Agents
They fixed their own price and sold their way.
Problems Faced and How They Solved Them
Like every work, this also had some problems.
➤ Delivery Problem
They bought a second-hand scooty and made short delivery routes.
➤ Cost of Bottles
Glass bottles were costly. So, they gave small discounts to customers who returned bottles.
➤ Very Few Customers in Start
Only 5–6 customers came in the first two weeks. But slowly, word spread, and more people came.
➤ Order Confusion
The online store on FARMER NEAR ME has solved this issue.
Tips for Other Dairy Farmers
If you are thinking to start direct milk selling, follow these simple tips:
- Start small with few houses in your area
- Keep your farm and milk clean always
- Talk to customers regularly — they should know you
- Make ghee, paneer, curd if possibleUse FARMER NEAR ME to sell online and reach more people
Conclusion
This story shows that even a small farm can earn big if we sell milk and products directly. There is no need for big machines or large herds. Just use your brain and honesty.
By direct selling:
- You get full control
- Customers get fresh and pure milk
- Your income increasesYour respect in society also grows
So, if you are a dairy farmer and want to grow your work, this method is the best way. No need to depend on others. Your milk, your price, your income.
Want to try this method?
Open your online store for free on FARMER NEAR ME and start getting customers from nearby areas.